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Information & Guides
Beware of Misleading Electronic Cigarette Advertising
Kristin Noll-Marsh
With the increasing popularity of electronic cigarettes among smokers, the market is being flooded with fly-by-night companies, looking to take advantage of those unknowledgeable about the devices.
Electronic cigarettes burst onto the scene in 2005 and have been taking the smoking world by storm. Composing of a battery, heating element and a nicotine solution, they promise smokers the ability to "smoke" without most of the hazards associated with tobacco smoking.
The liquid contains propylene or vegetable glycol (a liquid base recognized as safe by the FDA), a low dose of nicotine and food flavouring, so it does not expose the user to the 4,000 toxins and 56 carcinogens found in tobacco smoke. It's generally accepted that the greatest danger with tobacco cigarettes is in the burning of the materials - or the smoke. Electronic cigarettes do not burn any material, therefore, are "smokeless." Based on this, retailers logically assume that electronic cigarettes must be much safer and less harmful than tobacco cigarettes.
However, there are some advertising claims of which smokers should be wary.
Avoid subscription scams
Some retailers offer a "free electronic cigarette" deal. What they don't tell you is that you will probably be signed up for an automatic, monthly delivery of overpriced refill cartridges, priced up to £70. Refunds are often very difficult to obtain.
Consumers may actually purchase refillable cartridges and higher quality nicotine solutions for much less online. Those "free" offers are not a "deal" in any way!
Be suspicious of high-priced starter kits
Many of the electronic cigarettes you hear about on the radio or see in the mall are all the same base model, rebranded for the retailer. Models sold in stores are priced higher to cover the overhead of retail spaces and store clerks. While many of these models work just fine for some consumers, many are low quality and perform poorly. Hundreds of dollars are spent on a device that quickly gets stuck away in a drawer.
Successful electronic cigarette owners, who researched the many product choices available, often find better quality devices online and for a fraction of the cost. For example, the extremely popular Joye510 model is available for just £25-£35 through reputable online vendors. Compare that to inferior models being sold for up to £100 elsewhere.
Don't fall for overblown cartridge claims
Very often retailers claim that one electronic cigarette cartridge equals 20 or more tobacco cigarettes. This is simply not true. Because every smoker is different, how long a cartridge lasts varies, as well. Additionally, electronic cigarette owners find that, unlike stopping to smoke a full cigarette 20-30 times a day, electronic cigarette usage tends to be more even and continual throughout the day. This makes it nearly impossible to compare the number of cigarettes smoked to an electronic cigarette cartridge.
However, based on anecdotal reports, one cartridge is more akin to 3-8 cigarettes, not a full pack. Some higher quality, "cartomizer" style cartridges may last a whole day for the average user. Most experienced owners upgrade to the cartomizer styles or the refillable cartridges that are used with more affordable, higher-quality refill liquids.
You can't always use them "everywhere"
While electronic cigarettes are "smokeless," contrary to some advertising claims, they may not be allowed in some places.
For example, New Jersey recently passed a law to include electronic cigarettes in the indoor smoking ban, forcing electronic cigarette owners back outside with the smokers. And privately-owned businesses have every right to ban them from their establishments - which may occur in municipalities where indoor smoking is banned and they fear smokers may mistake the electronic cigarette for a real one.
So, it is advisable to research your municipality's statutes and also speak with the manager before using your device in a private establishment.
Be sceptical of unfounded health, safety and smoking cessation claims
Although thousands of electronic cigarette users have reported that they have "quit smoking" by switching to electronic cigarettes or have "stepped down" to non-nicotine cartridges, electronic cigarettes are not specifically designed to treat nicotine addiction. They are designed to be a less toxic alternative, when a smoker cannot or will not quit using nicotine. So be wary of companies claiming their electronic cigarettes will help you "quit smoking."
Additionally, some ad's claim electronic cigarettes are "harmless" or "100% safe."
Nicotine, though addictive, is a mild stimulant, similar to caffeine and is relatively harmless without the tobacco smoke. And while electronic cigarettes are undeniably less toxic and carcinogenic than actual tobacco smoking, they cannot yet be claimed to be "completely healthy" or "100% safe." Further testing needs to be done on the long-term effects of using them. The safest and healthiest thing smokers can do is to quit inhaling anything but air into their lungs.
However, for current smokers, who cannot or will not quit smoking, the electronic cigarette is a smart alternative. Just be a smart consumer and do your research first. It will save you a lot of money and frustration; increasing your chances of successfully switching to electronic cigarettes and getting away from deadly tobacco.
.Source: http://vapersnetwork.org/consumers
Is it Time to Make the Switch?
What is a Personal Vaporizer (Electronic Cigarette)?
A personal vaporizer / electronic cigarette is a battery-powered device that provides inhaled doses of nicotine by way of a vaporized solution. It is an alternative to smoked tobacco products, such as cigarettes, cigars, or pipes. These devices may be referred to by different terms by different companies and end-users. Among those terms are Electronic Cigarettes (E-Cigs), Electronic Smoking Device, Personal Vaporizer (PV), Nicotine Vaporizer, E-Fag. There also exists an E-Cigar (sometimes called an E-Gar), and an E-Pipe.
What are the parts of an Electronic Cigarette?
Generally, an e-cigarette will come with three parts.
- 1. A power source (usually a battery or wire that draws power from a USB port)
2. An atomizer (the part containing the heating element)
3. A cartridge (the part containing the liquid storage material)
Note: Some e-cigs combine the atomizer and cartridge into one piece. These are generally referred to as “cartomizers”.
Do I have to stop smoking cigarettes completely when I switch to this device?
Absolutely not! While many people switch over and quit smoking tobacco cigarettes on their first day with the e-cig, some find themselves unable to do so. It might take you longer to get used to, and you may have to come up with some ideas on how to go about training yourself to use the e-cig instead of a regular cigarette. If you smoke in your home, try designating some rooms to be “e-cig only” or stop smoking in your car; designate that for e-cigs only. If you do not smoke in the car or in your home, perhaps you can find success by replacing that “after-meal” cigarette with the e-cig. There are many methods. Eventually you will get used to it, and enjoy vaping more than you ever enjoyed smoking! Please clink on the links on the side bar to learn more about electronic cigarette components and advice.
| | WARNING: Nicotine is a poison. NICOTINE IS HARMFUL. KEEP OUT OF CHILDRENS REACH AND LOCKED AWAY IN A SAFE PLACE. IF ANY NICOTINE PRODUCT IS CONSUMED, SEEK MEDICAL ASSISTANCE IMMEDIATELY. | Vapour World actively encourages people not to take up a nicotine habit. If you are not already a smoker then please do not buy our products! |